Darlyn received the prize for her
success in creating and marketing the best-selling Belle de Jour Power Planners
for the female market—through her company, Viviamo, Inc.
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So what’s her secret to winning
her first ever Agora Award?
“The best marketing tool is having a great,
differentiated and relevant product. We put in a lot of effort in developing
our product and we also gather extensive knowledge about our market. In the
case of Belle de Jour, we strive to get to know the women who are the users of
our planners,” she replied.
Darlyn’s Belle de Jour Planners
are a favorite among women who use these as a way to achieve their goals while
also keeping their “work-life balance”.
Darlyn calls these women “BDJ Girls”.
